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Terry Quinn papers

 Collection — Box: Individual Manuscripts Box 6, Folder: 1
Identifier: 124.159

The papers contain a report and presentation materials from TSR and McDonald's related to a joint effort of Terry Quinn and the TSR marketing department to partner with McDonald's to create a Dungeons and Dragons themed happy meal in 1984.

The documents consist of a report written by Terry Quinn detailing her meeting with McDonald's, a six page typewritten description of TSR, a nine page typewritten "Who Are We" McDonald's document, and an article from Business Week entitled "The Fast-Food War: Big Mac Under Attack."

The majority of the materials are dated from 1984 with the exception of the "Who Are We" McDonald's document which is undated.


  • 1982-1984


Conditions Governing Access

This collection is open for research use by staff of The Strong and by users of its library and archives.

Conditions Governing Use

Though the donor has not transferred intellectual property rights (including, but not limited to any copyright, trademark, and associated rights therein) to The Strong, they have given permission for The Strong to make copies in all media for museum, educational, and research purposes.


0.1 Linear Feet (1 folder)


This collection consists of the papers of Terry Quinn's, Marketing Department of TSR, Inc., effort to get McDonald's to partner with TSR to create Dungeons and Dragons themed Happy Meals. The materials are dated from 1982 to 1984. The papers are comprised of a Chicago trip report by Terry Quinn detailing her meeting with McDonald's, thank-you letters from Quinn, two "Who Are We" handouts for TSR and McDonald's, and an article from Business Week, "The Fast-Food War: Big Mac Under Attack."


Guide to the Terry Quinn Papers, 1982-1984
Stephanie Ball
2024 January
Description rules
Language of description

Repository Details

Part of the Brian Sutton-Smith Library and Archives of Play at The Strong Repository

The Strong
One Manhattan Square
Rochester NY 14607 USA
585.423.1886 (Fax)