Abstract The Edwin J. Rich papers document the invention, manufacture, distribution, and sales of toys by the Ideal Novelty Co. of Rochester, NY. The collection consists of two copybooks of outgoing correspondence written by Rich during his time as general manager and owner of the Ideal Novelty Co., and personal correspondence pertaining to property and the handling of a relative's estate. Toys represented in this collection include the Beauty Top (Spinning Top, E. R. McCall, patent no....