Carol Kantor papers
The Carol Kantor papers are arranged into two series. The materials are housed in one archival document box.
- 1976 - 1983
- Kantor, Carol (Person)
Conditions Governing Use
0.5 Linear Feet (1 box)
After earning degrees from the University of Texas at Austin (B.B.A., Business, Computer Science, and Statistics) and the University of Colorado Boulder (M.S., Management Science and Marketing), Kantor joined arcade game company Atari, Inc. in 1973. She previously gained experience in marketing research while working for consumer products divisions at Fairchild and Clorox, but Kantor switched gears at Atari, concentrating on games user research.
Atari’s earliest method for analyzing a game’s success was keeping track of the amount of money it generated; Kantor designed a marketing research program to better measure user feedback to improve a game (and consequently, its profits). In 1977, Kantor hired several women to her research team, including Colette Weil, Mary Fujihara, and Linda Adam. Along with user research, Kantor managed trade shows and marketing materials for Atari. (She also wrote and edited Atari’s newsletter, Coin Connection.)
In 1979, Kantor left Atari. She established her own company, Business Builders, originally an agency for other game manufacturers, distributors, and operators to develop creative promotional programs for clients. In the decades since its founding, Business Builders has grown into a full-service promotion agency for all industries. Kantor and her former games research team were acknowledged in 2014 by the Games User Research Association for their contributions to the video game field. In 2018, Kantor was profiled in Meagan Marie’s book, Women in Gaming: 100 Professionals of Play.
System of Arrangement
- Finding Aid to the Carol Kantor Papers, 1976-1983
- Julia Novakovic
- 1 October 2019
- Description rules
Part of the Brian Sutton-Smith Library and Archives of Play at The Strong Repository
One Manhattan Square
Rochester NY 14607 USA