Women in Toys (WIT), founded in 1991 by Anne Pitrone and Susan Matsumoto, is the leading global community of professional women in the toy, entertainment, and licensing industries. The mission of WIT is to support, promote, educate, and empower women in these industries, and to provide the resources, connections, and leadership tools to help them achieve personal success. Through the WIT Foundation, the organization empowers young women by granting academic scholarships for studies in industry-related programs.
In 2016, WIT announced the establishment of its WIT Emeritus Program to pay tribute to pioneering women who have made significant contributions to the toy industry. Members of this program represent leaders in the industry as well as women who worked behind the scenes as designers, inventors, marketers, publishers, and more. Emeritus members are invited to contribute their professional papers and associated materials to the WIT Collection at The Strong in Rochester, New York, where their stories will be preserved and made accessible to researchers and museum visitors.