Women in Toys (WIT) collection Edit


Finding Aid Author
Julia Novakovic
Finding Aid Date
31 March 2017
Description Rules
Describing Archives: A Content Standard


  • 1963 – 2017 (Creation)
  • 1983 – 2016 (Creation)


  • 8 Linear Feet (Whole)

Agent Links



  • Abstract

    The Women in Toys (WIT) collection is an ongoing compilation of materials from members of the WIT Emeritus Program, established in 2016. Archival materials include design documentation, photographs, narratives, ephemera, and more. The bulk of this collection is dated between 1983 and 2016.

  • Conditions Governing Use

    This collection is open for research use by staff of The Strong and by users of its library and archives. Though the donors have not transferred intellectual property rights (including, but not limited to any copyright, trademark, and associated rights therein) to The Strong, they have given permission for The Strong to make copies in all media for museum, educational, and research purposes.

  • Custodial History

    The Women in Toys (WIT) collection was assembled by The Strong using donations received by Claire Marschak (Object ID 116.1859), Maureen Trotto and Laureen Trotto (Object ID 117.37), and Carol Spencer (Object ID 117.2054). Materials, including related prototypes and production toys, were received from Marschak in May 2016, from the Trottos in January 2017, and from Spencer in February 2017.

  • Preferred citation for publication

    Women in Toys (WIT) collection, Brian Sutton-Smith Library and Archives of Play at The Strong

  • Processed by

    Julia Novakovic, March 2017

  • Historical Note

    Women in Toys (WIT), founded in 1991 by Anne Pitrone and Susan Matsumoto, is the leading global community of professional women in the toy, entertainment, and licensing industries. The mission of WIT is to support, promote, educate, and empower women in these industries, and to provide the resources, connections, and leadership tools to help them achieve personal success. Through the WIT Foundation, the organization empowers young women by granting academic scholarships for studies in industry-related programs.

    In 2016, WIT announced the establishment of its WIT Emeritus Program to pay tribute to pioneering women who have made significant contributions to the toy industry. Members of this program represent leaders in the industry as well as women who worked behind the scenes as designers, inventors, marketers, publishers, and more. Emeritus members are invited to contribute their professional papers and associated materials to the WIT Collection at The Strong in Rochester, New York, where their stories will be preserved and made accessible to researchers and museum visitors.

  • Collection Scope and Content Note

    The Women in Toys (WIT) collection at The Strong is an ongoing compilation of materials from members of the WIT Emeritus Program. As of March 2017, this archival collection contains professional papers from Claire Marschak, Maureen Trotto, Laureen Trotto, and Carol Spencer. Materials include product development drawings, presentations, narratives, publicity information, photographs, moving images, and other ephemera. Additional scope and content information can be found in the Contents List section of this finding aid.

    The Women in Toys (WIT) collection is arranged into three series. The collection is housed in five archival document boxes and three oversized folders. Digital-only files are accessible via the internal network at The Strong.

  • Related Materials

    Contributors to the Women in Toys (WIT) collection at The Strong have also donated associated prototypes and products, which are housed in the museum’s collections.

  • System of Arrangement

    Series I: Claire Marschak, 1983-2016

    Series II: Maureen Trotto and Laureen Trotto, 1984-2016

    Series III: Carol Spencer, 1963-2017

External Documents


  • Type
    Container 1 Type
    Container 1 Indicator
    Container 1 Barcode
    Women in Toys (WIT) collection
  • Type
    Container 1 Type
    Container 1 Indicator
    Folders 1-3
    Container 1 Barcode
    Women in Toys (WIT) collection - OS F1-3